Ventura Travel - Add a travel plan feature

Brief: Research and add a travel plan feature to their website
Client: Ventura Travel
Time budget: 48 hours
Deliverable: Prototype and screen designs using current website colours and styles

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Problem definition

​The website has no conventional destination search function - The user is prompted to “choose a destination” but first has to choose travel agency, which in some cases leads to a dead link. As you can see in the accompanying image.

Instead of the user having to click on the travel agency first, I decided to make a feature that allowed the user to immediately start tailoring their trip.  I used drop down menus as there are currently not so many destination options to choose from.  Controlling the users input will set expectations and reduce frustration.

Check out my prototype >>

Solution focused

After entering the search criteria, the user is presented with search results which can be filtered, if available.
They can view all travel options in one place as opposed to having to check each travel agency separately, reducing friction and improving trust.